The story of White Rock dates back to 1871 when a pharmacist named H.M. Colver purchased the White Rock natural spring and its surrounding 60 acres in Waukesha, Wisconsin. Local Potawatomi Indians and settlers believed that the spring’s sparkling mineral water, which filtered through 1,400 feet of white magnesian rocks, held some medicinal power or value.
The story of how Psyche came to represent the White Rock Company starts at the World’s Fair in Chicago. White Rock executives were awestruck by the beauty, youth and purity depicted in a painting titled “Psyche at Nature’s Mirror” by German artist Paul Thumann. They purchased the rights to the painting and adopted Psyche as their logo.
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