As Newspapers began to compete more and more with one another to increase circulation and obtain advertising revenuem a different style of journalism was developed by publishers Joseph Pulitzer and William Randolph Hearst. In the mid-1890s, Pulitzer (in the New Yoork World) and Hearst ( in the San Francisco Examiner and later in the New York Morning Journal) transformed newspapers with sensational and scandalous news coverage, the use of drawings and the inclusion of more features such as comic strips.
After Pulitzer began publishing color comic sections that included a strip entitled "The Yellow Kid" in early 1896, this type of paper was labeled "yellow journalism." Drawn by R.F. Outcault, the popular (if now-unfunny) strip became a prize in the struggle between Pulitzer and Hearst in the New York newspaper wars. Outcault moved the strip to Hearst's papers after nine months, where it competed with a Pulitzer-sponsored version of itself.
"The Yellow Kid" proved the first merchandising phenomenon of the comics. The character was portrayed in keychains and collector cards, appeared on stage and even had a short-lived magazine named after him.
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History Of The Yellow Kid
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The kidd millennium cartoons present an editorial perspective of topical issues in today's society, this side of the millennium. Similar to a cartoon character that emerged over a 100 years ago, called the Yellow Kid, kidd millennium satirizes the social and political foibles of the day. See www.kiddmillennium.com
Regards
Ron Callari, kidd kreator
roncallari@comcast.net
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